Fashion on Friday: Say ‘ello to Lo

LO is a fresh and innovative young fashion and product design label based in Cape Town, Elzanne tells us a bit more.

LO is a design collaboration between Elzanne LOuw, on the fashion side, and LOurens Odendaal, doing the product development. We both studied and worked in Jozi before deciding to relocate to Cape Town at the end of 2010, which is when LO was born. We aspire to create honest, functional, locally manufactured products, which will hopefully make their way into people’s homes and hearts.

We are currently based in Woodstock, but are in the process of setting up shop in town, meanwhile check out our site (, browse our blog, and contact us for orders.

We love the fact that good design in South Africa really seems to be gaining momentum, there are so many of our friends currently doing great things all over the country, people like Adriaan Kuiters, Welovepictures, Dokter and Misses and Superella, are all an inspiration. Thanks to an innovative new wave of young designers all over the country, people’s perceptions and opinions are changing in favor of home grown talent and creativity, so support local design and manufacturing, it’s the way forward!

Hear, hear! We couldn’t agree with you more.

You can also join their Facebook page to stay in the loop.

Thanks Elzanne!


2 thoughts on “Fashion on Friday: Say ‘ello to Lo

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s