Alix-Rose Cowie’s discarded ones

What happens to the photos that aren’t chosen to be featured in a fashion spread? Well they are left to “gather pixel dust” (as Lauren Fowler would say) in a desktop folder somewhere. We’ve decided to get out our virtual feather duster and dust off these beautiful pics that weren’t selected for Alix-Rose Cowie’s beautiful fashion shoot In the hall with the candle stick.

While I’m dusting, Alix-Rose tells us a bit more about herself, her photography, her inspirations and aspirations.

Hi, I’m Alix-Rose, nothing to do with Guns ‘n Roses. Promise. My creative career started after I graduated with a degree in Art Direction in 2008. In 2009 I worked for an ad agency and left in early 2010 to do something that suited me better.

I did a few short courses at the Cape Town School of Photography to find out what an aperture was and how to adjust it. I learned the rest and am still learning through doing as many self-motivated shoots as I can. Most of these with Kate Desmarais ( as stylist. I knew I was on the right track when I made the top ten for the ELLE New Talent Photographer Search last year. I now balance being the editor of Between 10and5 ( with taking photos and working on eventually being worthy of the title ‘Photographer’.

I shoot digital, do minimal retouching and use only natural light. My ideal fashion photography is found in the pages of Lula and Frankie magazines. I love the work of Valerie Phillips, Nirrimi Hakanson, Anna Wolf and locally, Amy Scheepers. I don’t think there are enough female fashion photographers in the world.

These are some unseen pics from a shoot I did for Kate Chauncey’s vintage clothing label, The Rah-Rah Room. Stylist – Kate Desmarais, Model – Lala Quail.

My website is very slowly coming together so in the meantime please visit my blog –

Thanks Alix!


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