Lauren Louw from Joey + Julia tells us about her line of vintage clothing and accessories.
The first piece of clothing I fell in love with was a red, blue and yellow checkered dress with gold coins as a trimming around the neckline, I was four. And now twenty years later I can still remember how that dress made me feel, the fabric, the gold coins dangling, I knew that it was special. My hope is that our items will have the similar impact in some else’s life. I knew that my career choice would be creatively driven and chose to study fashion design at Tshwane University of technology and then LISOF.
Joey + Julia is named after both my grandmothers. Joey being my fathers mother and Julia my mothers.
Currently Joey + Julia sells imported vintage clothing from England and then jewelry that we source from all around the globe. My wish is that all the items we sell will be designed by myself, from clothing to jewelry. We will also be launching an online magazine this year.
My fiance has definitely been my greatest supporter and right hand man during this start up process.
Our new years resolution is to read all the English classics, to write more letters to family and friends and become the woman God intended me to be.