In July this year Simangele, Lucky, Obakeng, Sithembiso and Tebogo from Umuzi Photo Club arrived at the Ogilvy studio in Johannesburg with loads of talent and big dreams. A few creatives were asked to help them come up with an idea for an exhibition that explored youth culture in South Africa.
Over the past few months however, this project has transformed from a once-off exhibition piece into a business idea that they are really hoping to bring to life – but to do so, they need your help.
The Seeks Sock Co. is a sock company with a difference. It’s about creating socks that don’t just make a fashion statement, they make a statement about who we really are.
Each pair of socks in the Seeks Sock range is based on a photograph taken by these students and is linked to a personal, moving story. These stories are then interpreted into beautiful designs on wearable socks.
“Our dream is to produce these socks for real and turn this idea into a sustainable business. But, as it turns out, socks don’t come cheap. For a small, initial run of 5 different designs using a local manufacturer, we’re looking at a cost of about R40,000. To try and raise this money, we have launched the ‘Seeks Socks’ campaign on the world’s largest crowd-sourced funding site: Indiegogo.”
Please support these talented young entrepreneurs by going to www.indiegogo.com and searching for ‘The Seeks Sock Co.’
You can follow them on Facebook and Twitter (@Seeks_Socks)
You can also catch their exhibition on the 23rd of October at 23 Madison Avenue, Jeppes Town, Bjala Square starting at 18:30.
The exhibition will be hosted by Umuzi Photo Club. The Seeks Socks will be available for purchase at the exhibition.